How LeBron's 'I'm Coming Home' Essay Inspired His Budding Media Empire

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LeBron James was vilified for "The Decision" when he announced he was taking his talents to South Beach. But when he decided to return to Cleveland, he decided to do things a bit differently, opting to pen a personal essay in Sports Illustrated that sparked his media company—Uninterrupted.

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Meet RDCworld1: The NBA’s Favorite Content Creators

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The creators of the recent viral LeBron James parody video are a part of a well-oiled content-creating machine that has stuck together for close to a decade. It was a sweltering summer day in Waco, Texas, when Mark Phillips first decided to pick up the camera. Phillips, his cousin Affiong Harris and several other childhood friends turned on their pawn shop Nikon and recorded what would later be known as “Hilarious Home Video,” the first YouTube upload for their channel, RDCWorld1 . Eight years and seven months after the group made their internet debut, much has changed in the lives of Phillips and his cohort. For one, the channel has garnered a good 4.5 million more subscribers, and Phillips ( @SupremeDreams_1 ) has 880,000 more followers on Twitter. A video he posted on Twitter several weeks ago that was quote-tweeted by LeBron James (more on that later) has reached more than 17.4 million views. But with everything in the lives of the RDCworld1 crew that has changed since that su...
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Kevin Marks Lifts Buffalo to Camellia Bowl Win Over Marshall

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Kevin Marks scored on a 1-yard touchdown run with 1:09 left and Buffalo made a final defensive stop to beat Marshall 17-10 in the Camellia Bowl. MONTGOMERY, Ala. — Kevin Marks scored on a 1-yard touchdown run with 1:09 left and Buffalo made a final defensive stop to beat Marshall 17-10 in the Camellia Bowl on Friday. Subbing for the national leader in rushing yards per game, Jaret Patterson, Marks carried 35 time for 138 yards for the Bulls (6-1) against one of the nation’s top run defenses. Grant Wells took Marshall (7-3), which had rallied from a 10-0 deficit, to the Buffalo 20 with no timeouts. Kadofi Wright’s sack helped force a fourth-and-11 and Eric Black added his second sack to end the threat. Buffalo improved to 2-3 in bowls, also beating Charlotte in the 2019 Bahamas Bowl. The matchup between the nation’s top rushing team and the No. 2 run defense lost some of its luster even before kickoff. Patterson, who had 1,072 yards and 19 touchdowns in six games, didn’t dress o...
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Report: Nuggets' Michael Porter Jr. Expected to Miss Multiple Games Due to COVID-19 Protocols

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Porter's contact tracing reportedly began on Thursday. Nuggets forward Michael Porter Jr. is expected to miss multiple games due to contract tracing under the NBA's health and safety protocols, according to The Athletic 's Shams Charania .  Charania reports Porter will miss Friday night's game against the Suns. Denver's upcoming schedule includes a road game against the Timberwolves on Sunday before hosting Minnesota on Tuesday. According to  The Denver Post , Porter's contact tracing began on Thursday. Porter, 22, is the Nuggets' second-leading scorer through their first four games this season, averaging 19.5 points, 6.8 rebounds and 1.8 assists. He has taken on a larger role for Denver this season after the team lost Jerami Grant and Torrey Craig in free agency this winter. In his most recent game, Porter put up 30 points and 10 rebounds in the Nuggets' 124–115 overtime loss to the Kings on Tuesday.  Veteran Will Barton is likely to start in Por...
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