NBA, NBPA Agree to $1.1 Billion Licensing Deal With Makers of NBA 2K

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NBA 2K is not going anywhere any time soon.

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Adam Blackstone Spotlights HBCU Music Groups at NBA All-Star Game

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NBA All-Star Game musical director Adam Blackstone previews the performers and performances for Sunday night's game View the original article to see embedded media. Adam Blackstone will play a key role in bringing the 2021 NBA All-Star Game to life. As the league’s musical director for the weekend, Blackstone, who has worked with artists like Alicia Keys, Cardi B and Justin Timberlake as well as for events like the Super Bowl, Grammys and Oscars, is entrusted with working with the various performers to balance their creative and musical visions and to develop a smooth run of show. In the lead-up to Sunday's game in Atlanta, which will be played in front of a limited group of spectators , Blackstone teamed-up with various HBCU musical groups, including the Grambling State University Tiger Marching Band and Florida A&M University Marching 100, to weave their identities into the broadcast. For the game’s player introductions, the FAMU band will be backing Team LeBron whi...
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Meet RDCworld1: The NBA’s Favorite Content Creators

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The creators of the recent viral LeBron James parody video are a part of a well-oiled content-creating machine that has stuck together for close to a decade. It was a sweltering summer day in Waco, Texas, when Mark Phillips first decided to pick up the camera. Phillips, his cousin Affiong Harris and several other childhood friends turned on their pawn shop Nikon and recorded what would later be known as “Hilarious Home Video,” the first YouTube upload for their channel, RDCWorld1 . Eight years and seven months after the group made their internet debut, much has changed in the lives of Phillips and his cohort. For one, the channel has garnered a good 4.5 million more subscribers, and Phillips ( @SupremeDreams_1 ) has 880,000 more followers on Twitter. A video he posted on Twitter several weeks ago that was quote-tweeted by LeBron James (more on that later) has reached more than 17.4 million views. But with everything in the lives of the RDCworld1 crew that has changed since that su...
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