Watch: Big Baller Brand Unveils Lonzo Ball's New $200 Sneaker

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  The new shoes come with a price drop, costing $200 compared to the $495 for the ZO2 Remix. 

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Adam Blackstone Spotlights HBCU Music Groups at NBA All-Star Game

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NBA All-Star Game musical director Adam Blackstone previews the performers and performances for Sunday night's game View the original article to see embedded media. Adam Blackstone will play a key role in bringing the 2021 NBA All-Star Game to life. As the league’s musical director for the weekend, Blackstone, who has worked with artists like Alicia Keys, Cardi B and Justin Timberlake as well as for events like the Super Bowl, Grammys and Oscars, is entrusted with working with the various performers to balance their creative and musical visions and to develop a smooth run of show. In the lead-up to Sunday's game in Atlanta, which will be played in front of a limited group of spectators , Blackstone teamed-up with various HBCU musical groups, including the Grambling State University Tiger Marching Band and Florida A&M University Marching 100, to weave their identities into the broadcast. For the game’s player introductions, the FAMU band will be backing Team LeBron whi...
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Meet RDCworld1: The NBA’s Favorite Content Creators

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The creators of the recent viral LeBron James parody video are a part of a well-oiled content-creating machine that has stuck together for close to a decade. It was a sweltering summer day in Waco, Texas, when Mark Phillips first decided to pick up the camera. Phillips, his cousin Affiong Harris and several other childhood friends turned on their pawn shop Nikon and recorded what would later be known as “Hilarious Home Video,” the first YouTube upload for their channel, RDCWorld1 . Eight years and seven months after the group made their internet debut, much has changed in the lives of Phillips and his cohort. For one, the channel has garnered a good 4.5 million more subscribers, and Phillips ( @SupremeDreams_1 ) has 880,000 more followers on Twitter. A video he posted on Twitter several weeks ago that was quote-tweeted by LeBron James (more on that later) has reached more than 17.4 million views. But with everything in the lives of the RDCworld1 crew that has changed since that su...
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How Many National Championships Has Clemson Won?

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Find out how many national titles Clemson has won in school history. No. 3 Clemson returns to the College Football Playoff national championship on Monday night for the second straight season. In a battle of two Tigers, Clemson will square off against No. 1 LSU.  Clemson defeated Ohio State in the Fiesta Bowl to advance to the title game in New Orleans.  By doing so, the school will look to win its fourth-ever national championship.  The Tigers won their third national title last year when it blew out Alabama, 44-16.  In that game, Trevor Lawrence threw for 347 yards and two scores, while adding 27 yards on the ground.  Clemson also beat Alabama to claim the school's second-ever national championship in 2016. In that victory, QB Deshaun Watson threw the game-winning TD pass to WR Hunter Renfrow with just one second to play in the contest. Prior to 2016, Clemson had not won a national title since 1981. That Tigers team went undefeated that year, completin...
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