Liberty At Last: The Process Behind the 76ers' Bell-Ringing Ceremony

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At the lowest point of The Process, the 76ers were in search of a way to keep fans engaged. Leaning on the city of Philadelphia's rich history, they created a bell-ringing ceremony and a lasting ritual. 

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Adam Blackstone Spotlights HBCU Music Groups at NBA All-Star Game

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NBA All-Star Game musical director Adam Blackstone previews the performers and performances for Sunday night's game View the original article to see embedded media. Adam Blackstone will play a key role in bringing the 2021 NBA All-Star Game to life. As the league’s musical director for the weekend, Blackstone, who has worked with artists like Alicia Keys, Cardi B and Justin Timberlake as well as for events like the Super Bowl, Grammys and Oscars, is entrusted with working with the various performers to balance their creative and musical visions and to develop a smooth run of show. In the lead-up to Sunday's game in Atlanta, which will be played in front of a limited group of spectators , Blackstone teamed-up with various HBCU musical groups, including the Grambling State University Tiger Marching Band and Florida A&M University Marching 100, to weave their identities into the broadcast. For the game’s player introductions, the FAMU band will be backing Team LeBron whi...
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Michael Jordan Reels In Huge Marlin Aboard the "Catch 23"

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Michael Jordan's "Catch 23" yacht reeled in quite a catch, a 442 lb. marlin to be exact. This as a part of the Big Rock Blue Marlin Tournament currently taking place in North Carolina. Sports Illustrated host Robin Lundberg discussed MJ's latest achievement with SI's Ben Pickman and "The Fantasy Exec" Corey Parson as they wondered whether such a feat adds to his already legendary legacy. In typical Jordan fashion, he was looking on to yet another, and bigger, win immediately after this one. Read the full video transcript: Robin Lundberg: Michael Jordan and the crew on his yacht "Catch-23" reeled in a 442 pound marlin on Tuesday. For more, I'm joined by our Corey Parson and Ben Pickman. Now, the question I want to ask you guys, does this add to Michael Jordan's legend? Corey, let's start with you.  Corey Parson: Well, not really, because it has nothing to do on the basketball court, but it is a look at Michael Jordan...
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Meet RDCworld1: The NBA’s Favorite Content Creators

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The creators of the recent viral LeBron James parody video are a part of a well-oiled content-creating machine that has stuck together for close to a decade. It was a sweltering summer day in Waco, Texas, when Mark Phillips first decided to pick up the camera. Phillips, his cousin Affiong Harris and several other childhood friends turned on their pawn shop Nikon and recorded what would later be known as “Hilarious Home Video,” the first YouTube upload for their channel, RDCWorld1 . Eight years and seven months after the group made their internet debut, much has changed in the lives of Phillips and his cohort. For one, the channel has garnered a good 4.5 million more subscribers, and Phillips ( @SupremeDreams_1 ) has 880,000 more followers on Twitter. A video he posted on Twitter several weeks ago that was quote-tweeted by LeBron James (more on that later) has reached more than 17.4 million views. But with everything in the lives of the RDCworld1 crew that has changed since that su...
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