How Instagram Conquered the NBA

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How did Instagram become the platform of choice around the NBA? While Joel Embiid will gladly take the credit, the story begins with an unlikely two-man team in Silicon Valley.

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Meet RDCworld1: The NBA’s Favorite Content Creators

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The creators of the recent viral LeBron James parody video are a part of a well-oiled content-creating machine that has stuck together for close to a decade. It was a sweltering summer day in Waco, Texas, when Mark Phillips first decided to pick up the camera. Phillips, his cousin Affiong Harris and several other childhood friends turned on their pawn shop Nikon and recorded what would later be known as “Hilarious Home Video,” the first YouTube upload for their channel, RDCWorld1 . Eight years and seven months after the group made their internet debut, much has changed in the lives of Phillips and his cohort. For one, the channel has garnered a good 4.5 million more subscribers, and Phillips ( @SupremeDreams_1 ) has 880,000 more followers on Twitter. A video he posted on Twitter several weeks ago that was quote-tweeted by LeBron James (more on that later) has reached more than 17.4 million views. But with everything in the lives of the RDCworld1 crew that has changed since that su...
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Adam Blackstone Spotlights HBCU Music Groups at NBA All-Star Game

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NBA All-Star Game musical director Adam Blackstone previews the performers and performances for Sunday night's game View the original article to see embedded media. Adam Blackstone will play a key role in bringing the 2021 NBA All-Star Game to life. As the league’s musical director for the weekend, Blackstone, who has worked with artists like Alicia Keys, Cardi B and Justin Timberlake as well as for events like the Super Bowl, Grammys and Oscars, is entrusted with working with the various performers to balance their creative and musical visions and to develop a smooth run of show. In the lead-up to Sunday's game in Atlanta, which will be played in front of a limited group of spectators , Blackstone teamed-up with various HBCU musical groups, including the Grambling State University Tiger Marching Band and Florida A&M University Marching 100, to weave their identities into the broadcast. For the game’s player introductions, the FAMU band will be backing Team LeBron whi...
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Kevin Marks Lifts Buffalo to Camellia Bowl Win Over Marshall

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Kevin Marks scored on a 1-yard touchdown run with 1:09 left and Buffalo made a final defensive stop to beat Marshall 17-10 in the Camellia Bowl. MONTGOMERY, Ala. — Kevin Marks scored on a 1-yard touchdown run with 1:09 left and Buffalo made a final defensive stop to beat Marshall 17-10 in the Camellia Bowl on Friday. Subbing for the national leader in rushing yards per game, Jaret Patterson, Marks carried 35 time for 138 yards for the Bulls (6-1) against one of the nation’s top run defenses. Grant Wells took Marshall (7-3), which had rallied from a 10-0 deficit, to the Buffalo 20 with no timeouts. Kadofi Wright’s sack helped force a fourth-and-11 and Eric Black added his second sack to end the threat. Buffalo improved to 2-3 in bowls, also beating Charlotte in the 2019 Bahamas Bowl. The matchup between the nation’s top rushing team and the No. 2 run defense lost some of its luster even before kickoff. Patterson, who had 1,072 yards and 19 touchdowns in six games, didn’t dress o...
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